Digital Marketing Masterclass In Abuja

Course Overview

Digital Marketing Masterclass in Abuja is designed and delivered by the Digital Marketing Nigeria to provide a detailed practical introduction to Digital Marketing as participants learn how to get meaningful results from the most effective digital channels available today.

Digital Marketing Master Class

With every market segment online, it is imperative to learn how to harness digital marketing channels to avoid missing out on the opportunities digital marketing brings and to stay ahead of your competition.

Throughout the Digital Marketing Masterclass training in Abuja, exercises are given to offer practical guidance to the core digital marketing techniques and enable participants to leave with a solid hands-on experience that they can immediately implement in their daily business activities.

Special emphasis is placed on applying these techniques at an international level, thereby equipping you for today’s global marketplace.


Search Engine Optimization

Search engine optimization is the process of optimizing your business website in order to be listed by search engines like Google when people search for the products and services you offer.

The Following will be taught on the Digital Marketing Masterclass with delivery within 2 days:

Search Engine Optimization Concept

Search Results & Positioning

Benefits of Search Position

SEO process

What you need to know about Keywords

Keyword Research & Selection

Competitors research

On-Page Optimization

Off-Page Optimization

Content and Social Media Marketing

Pay Per Click Advertisement

Social Media Marketing Strategies

Social Media Advertisement

Digital Marketing Masterclass Learning Outcomes

On completion of Digital Marketing Masterclass, participants will be able to:

-Plan and execute well-structured integrated Digital Marketing strategies that are tied to business objectives.

-Use social media platforms to create online experiences that increase customer engagement and create sales opportunities

-Put mobile marketing to work on all aspects of the consumer journey

-Monitor and improve campaign performance across social media and mobile marketing channels

-Understand how to analyse digital marketing activities and make decisions based on this analysis.

Who Should Attend?

This Digital Marketing Masterclass is suitable for anyone who wants to understand the essential elements of running effective digital marketing campaigns based on a well-planned and integrated digital marketing strategy such as business owners, marketing managers, digital managers, social media professionals, communications professionals, government, people seeking to advance their career, start-ups and any one relying on the internet to grow their business.